This policy explains what Brainiac Digital LLC ("we", "us") collects when you use Santa Wait, why we collect it, who sees it, and when we delete it. Santa Wait is a virtual waitlist for Santa visits at malls and holiday events. It covers this website, the check-in pages and the text messages we send.
The short version
- We collect only what's needed to hold your place in line and text you: your name, mobile number, how many children, and optionally their first names and a note.
- That information is wiped from our systems 48 hours after you're added to the line.
- We only text you about your place in line. No marketing.
- We don't sell your information and we don't share phone numbers or text opt-in details with anyone for marketing.
- Reply STOP to any text to end them.
Who we are and how Santa Wait works
Santa Wait is run by Brainiac Digital LLC. Venues and Santa operators ("venues") sign up to use it for their Santa lines. When a family is added to a line, we process their information on the venue's behalf, to run that line.
What we collect
Information you give us (or that a Santa helper enters for you)
- Your name. The first word of it appears in your text messages.
- Your mobile phone number, so we can text your link and your turn.
- The number of children in your group.
- Children's first names (optional). These help Santa greet them.
- A note or "good for Santa to know" options (optional), such as "nervous" or "infant".
- Your text consent: that you agreed to texts, and when.
Please don't put anything sensitive in a note. Keep it to what helps Santa and his helpers.
Information collected automatically
- Technical data such as your IP address, browser and device type, and the pages you request. We use it to keep the service running, stop abuse and limit repeated sign-up attempts.
- Text delivery records: when each text was sent and whether the carrier delivered it.
- Line activity: when you were added, called, seated or left, so the line and wait estimates work.
Contact form
If you write to us through the contact form, we collect your name, email address, the venue or company you give, an optional phone number and your message. We use them only to reply to you and keep a record of the conversation. We don't add you to any mailing list.
Staff accounts
For the helpers and administrators who run lines, we also keep a name, a sign-in credential (a PIN for helpers, an email and password for administrators) and sign-in times. PINs and passwords are stored in a form we can't read back.
Children's privacy
Santa Wait is meant for parents and guardians. We don't collect information directly from children and we don't knowingly let a child use the service on their own. Any children's first names are entered by a parent or guardian, or by a helper with a parent's permission, and are deleted with the rest of the family's details after 48 hours. If you believe a child has given us information, contact us and we'll delete it.
How we use it
- To put you in the line, show your place and estimated wait, and let the helper call you.
- To send the text messages described in our text messaging terms.
- To keep the service secure, prevent abuse and fix problems.
- To give venues counts and timings (for example, visits per hour) with no names or numbers.
- To meet legal obligations, including keeping a record that you agreed to texts.
We don't use your information for advertising and we don't send promotional messages.
How long we keep it
- Names, phone numbers, children's names, notes and options are erased 48 hours after you're added to the line.
- Text message contents are replaced with a placeholder at the same time.
- Your place-in-line link stops working 3 days after you're added.
- Counts and timings (number of children, when a visit started and ended) are kept without any name or phone number so venues can see how busy they were.
- Contact form messages arrive in our email inbox and are kept only as long as we need them to answer you and keep a record of the conversation. Ask us and we'll delete them sooner.
- A record that consent was given (a timestamp, with no phone number once the 48 hours pass) and security records such as failed sign-in attempts may be kept for a limited time to prove compliance and protect the service.
You can ask us to delete your information sooner. See "Your choices" below.
Who we share it with
We don't sell your personal information, and we don't share it for cross-context advertising. We share it only as needed to run Santa Wait:
- The venue running your line. Its helpers can see the name, number of children, notes and phone number of families in their line while they wait.
- Our messaging provider, Telnyx, which delivers our texts and receives your phone number and the message to do so.
- Our hosting, email and security providers, including Cloudflare, whose Turnstile check helps keep bots out of our sign-up forms, and the cloud host that stores our data. They may only use the data to provide their service to us.
- Authorities or others when the law requires, or to protect people's safety or our rights.
- A buyer or successor if our business is ever sold or reorganized, under this same policy.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties. The service providers above receive it only to deliver the messages you asked for.
Cookies
The page that shows your place in line uses no cookies. The check-in pages and kiosk use a short-lived session cookie so a form can be submitted safely, and staff pages use a sign-in cookie. These are strictly necessary and we don't use advertising or tracking cookies. The Cloudflare Turnstile bot check may run a small script from Cloudflare when you first touch a check-in form.
Security
We protect data with encrypted connections, access limited to the venue's signed-in staff, rate limits on sign-in and sign-up, and short retention. No system is perfectly secure, so please share your place-in-line link only with people you trust.
Your choices and rights
- Stop texts: reply STOP to any text from Santa Wait.
- Delete or review your information: email us the mobile number you used and we'll confirm what we hold and delete it on request.
- Leave the line: use "Leave the line" on your place-in-line page, or tell a helper.
Depending on where you live (for example California, Colorado, Connecticut, Virginia and other states), you may have the right to know what personal information we hold, to have it deleted or corrected, and not to be discriminated against for exercising these rights. We don't sell personal information or share it for targeted advertising. To make a request, contact us. We may need to confirm it's your number before we act on a request, and we'll respond within the time the law allows.
Changes to this policy
If we change this policy we'll update the date at the top. If a change is significant we'll make that clear on this page.
Contact us
Brainiac Digital LLCEmail: [email protected]